We Know Multifamily

Knowledge Fosters Growth

In a world where consumers are constantly evolving and engagement and connections favor authentic messaging and branding, it’s more important than ever to stay on top of user trends and focus on what your consumers really want. With diverse integrated marketing campaigns, Willow Bridge has been able to connect with guests, residents and clients alike, helping to drive engagement, interest, and brand loyalty.

2025 Willow Bridge Brochure
  • At Willow Bridge, every decision we make as a company is community-centric. That's how we create places people want to call home. With 60 years of real estate excellence, Willow Bridge manages over 220,000 units across 29 states with an experienced team of 5,200. We succeed when you succeed. That is why we are laser-focused on sound leadership, industry expertise, and unwavering commitment to excellence in property management, development, and investment management.

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Resident Insights & Predictions 2025
  • A data-driven look at renter preferences and predictions for multifamily in 2025 to help you plan and grow. Willow Bridge assembled key insights from a variety of trusted sources, including data provided by our industry partners, national reports, and specific surveys shared with Willow Bridge residents. By combining these diverse perspectives, we’ve curated a clear and actionable view of renter trends and insights for 2025.

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Multi Family Outlook 2023

APARTMENTS ARE ESSENTIAL

  • Rental demand should rebound ahead of for-sale demand.
  • U.S. apartment occupancy remains high, but dips back to pre-COVID levels.

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2022 Lookbook

Welcome to the 2022 Lincoln Lookbook, an exciting showcase of Lincoln communities spread across the nation. From the Lowcountry of South Carolina to the lush woods of Redmond, Washington, each of these properties boast a unique flair that’s inspired by their surroundings.

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2022 Resident Experience

The resident experience is changing. From the initial apartment search to the renewal of another lease, the process of attracting, maintaining, and creating loyalty with potential renters is adapting with the times. In today’s market, proactive engagement, consistent interaction, and competitive value lay the foundation for resident retention. To make it count, attention to detail should be paid at every step of the journey.

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