APEX, a 30-story development located in downtown Los Angeles, officially embarked on its lease-up phase October 1. This is the first downtown residential high-rise to begin renting luxury appointed units in this submarket since the area's economic downturn. Added to the 2012 Luxe List - Los Angeles in October and named as the LPC Featured Community of the Month November, this high-profile community is one to watch for industry trends and submarket performance.

APEX's South Park location, adjacent to LA Live and within walking distance to numerous dining, shopping and entertainment options, cultivates a pedestrian lifestyle for downtown urbanites desiring a high-end rental home. Providing soft loft studios, one and two bedroom flats and Penthouse suites, the APEX brand appeals to a wide demographic profile.

Interiors, designed by the award-winning firm Dodd Mitchell Design, feature Dacor appliances including French door refrigerators and gas stovetops, recessed lighting, silica stone counters and floor-to-ceiling windows framing city, Hollywood Hills and pool views. Each APEX home includes washer and dryer appliances and is smart-wired for phone, Internet and cable services.

Amenities include a fitness center featuring towel and water service, cardio deck, and strength resistance equipment overlooking the sun deck and pool lounge area. The sun and lounge area includes a heated pool, whirlpool spa, fire pit, grilling stations, a multi-speaker audio system and a convenient dog run with animal-friendly grass. Inside, the Live Here Lounge and 3rd floor lounge are designated spaces for residents to work, request concierge services, attend functions and gatherings, and enjoy billiards while watching any one of the HD TVs.

APEX, owned by ST Residential, also features unique resident services such as on-site dry cleaning through Cleancierge.com, pet walking, grooming and vet service arrangements, eco-friendly on-site waterless car wash and a professional free-standing photo booth located in the Live Here Lounge. APEX is anticipated to conclude lease-up before the wave of new apartment supply saturates the submarket throughout 2013 and into 2014.