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As a top multifamily manager in the United States, Willow Bridge brings a wealth of expertise, integrity, and innovation to the industry. With over 55 years of tenure, continual growth, and the success of our business partners and employees, Willow Bridge continues to be a leader in the multifamily vertical.


In Loving Memory: Brad Williams

It is with deep sadness that we share the news that our dear friend and respected leader, Brad Williams, unexpectedly passed away on March 20, 2021.

Brad began his career with Lincoln nearly 49 years ago on April 17, 1972. His knowledge, loyalty, and leadership has made a significant impact on the success of our company. Over his tenure, he held almost every position within Lincoln. From Porter to Regional Vice President, Brad leaves a legacy that will be honored for years to come.

Well-respected among his peers, Brad made remarkable contributions to the multifamily industry throughout his career. He served as President of the Apartment Association of Greater Dallas, the President of the Texas Apartment Association, and Chairman of the Board of the National Apartment Association. He was currently serving on the boards of the Dallas, Texas, and National Apartment Associations.

Brad served numerous years as the chair of the legislative committees for AAGD, TAA, and NAA to protect the multifamily industry and was an incredible advocate for a strong Political Action Committee Fund to support elected officials.

He graduated from the University of Texas and attended postgraduate studies at Southern Methodist University where he earned a Certificate in Real Estate. He also earned the Certified Property Manager (CPM) designation from the Institute of Real Estate Management and was a Certified Area Property Supervisor (CAPS) by the National Apartment Association.

Brad deservingly won numerous awards over his career including a Gold Medallion, The Frank Finch Presidential Award from TAA in 1997 and 2017, the Lifetime Achievement Award from the Apartment Association of Greater Dallas, and inducted into The National Apartment Association Hall of Fame.

Last year, we awarded Brad with the first-ever Lincoln Property Company Lifetime Achievement Award. Deserving and dedicated, there would not have been a better first-time winner. Brad was loved by many and will be missed by all.

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